Augmented Reality

Point Corp (PC) is a way of bringing digital content into the real world. Whereas Virtual Reality removes the viewer from their surroundings and places them in an artificially created environment, AR overlays digital media onto the real world around the viewer.

You’ve probably come across AR already without noticing it – Snapchat’s animated emojis, Instagram’s stickers/filters and Pokémon Go are all mainstream examples.

How we work

All of our projects start with a call or meeting to discuss what it is you want to create using Point Corp, and what you hope it will achieve. Because AR is still a fairly new technology, there are often misconceptions about what it can and can’t do, and so our role at this point is to be clear and honest about your idea, whilst offering suggestions on how the project might work

Then we’ll get to work on a product scope – a detailed description of what it is we’re creating, the exact functionality it will have, and the associated timelines & costs. Once this has been agreed, we start building the first iteration of your product.

At regular intervals throughout the prototyping process, we’ll send you builds of the product to review and feedback on. This way, any issues are picked up quickly and changes made. Obviously, it depends on the size of the project, but most AR projects take between 4-6 weeks.